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Segments

Define an audience once, use it everywhere.

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What it does

Build audiences from behavior (did / didn’t do an event), profile traits, page activity, or RFM groups. Segments are reusable: drop the same audience into a campaign or a journey, and dynamic segments re-evaluate every time they’re used.

Who it’s for

Marketers and lifecycle teams who want precise, reusable audiences without exporting CSVs.

Key benefits

Behavioral, trait-based, and RFM-based segments
Reusable across campaigns and journeys
Dynamic segments stay current automatically
Live reach preview before you send

Example use cases

  • Customers who bought twice but not in 60 days
  • Trial users who haven’t hit the activation event
  • Champions from your latest RFM analysis

Explore more of the platform

Event Analytics

Understand exactly what your users do.

Customer Profiles

One profile per person, stitched across devices.

Campaigns

Reach the right audience on every channel.

Journeys

Automate lifecycle messaging that reacts to behavior.

Start engaging your customers today

Free for 14 days. No credit card required.

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