RFM Analysis

Know your best customers — and who’s slipping away.

What it does

Score customers by Recency, Frequency, and Monetary value into clear groups: Champions, Loyal, Potential Loyalists, New Customers, At Risk, Lost, and High Value Inactive. Create a dynamic segment from any group and use it in campaigns and journeys.

Who it’s for

Ecommerce and any business with repeat purchases or recurring value events.

Key benefits

1–5 R/F/M scoring on your purchase event

Seven actionable customer groups

One-click dynamic segment from any group

Re-evaluates live, so targeting stays current

Example use cases

Reward Champions with early access
Win back High Value Inactive customers
Nurture Potential Loyalists into repeat buyers

Explore more of the platform

Event Analytics

Understand exactly what your users do.

Customer Profiles

One profile per person, stitched across devices.

Segments

Define an audience once, use it everywhere.

Campaigns

Reach the right audience on every channel.

Start engaging your customers today

Free for 14 days. No credit card required.

Start free trial Contact sales